Press & Media
LOVJOY is a Québec City women's health Pilates studio built on the LOVJOY Method (strength, mobility, restoration and longevity), with specialized support for pelvic floor, postpartum and perimenopause. Live online classes in French and English, private sessions and in-studio Reformer.
Key facts
About LOVJOY
The weekly schedule follows the Method: Classical Mat, pelvic floor and deep core, mobility, strength with weights, chair-based longevity work and lymph-flow restoration, live online in French and English, plus private sessions and in-studio Reformer in Québec City. In 2026, the approach was refined during Alexandra's wellness residency at Odera Tinos (Autograph Collection), Greece.
Classes are designed as a complement to medical and pelvic floor physiotherapy, not as a replacement for it. Private sessions with Alexandra may be claimable under insurance plans that cover naturopathy; clients should check their own policy.
Certified Pilates instructor and ANQ-registered naturotherapist teaching pelvic floor, postpartum and perimenopause-focused Pilates in French and English.
Founder bio
Alexandra Papavramidi Julien spent 15 years as a visual effects artist, working on productions including Harry Potter, Game of Thrones and The Hobbit.
She began Pilates at home with a $15 DVD while caring for her son, who had cerebral palsy. After his death, the practice became the foundation of her second career.
She has taught since 2015, is certified in Mat and Reformer Pilates, and is a registered naturotherapist (ANQ). In September 2022 she founded LOVJOY, and has since coached more than 500 women in person and online. In 2026 she also leads seasonal wellness programming for Odera Tinos (Autograph Collection) in Greece.
Timeline
Story angles
From blockbuster visual effects to a Pilates studio in Québec City
Why a VFX artist on Harry Potter and Game of Thrones left screens for women's health.
A $15 DVD, a son with cerebral palsy, and a practice that outlasted grief
How Pilates started as care for her son and became her path after losing him.
The pelvic floor conversation women skip with their doctor
How short live classes help women address leaks, core strength and confidence alongside pelvic floor physiotherapy.
Strength and pelvic health through perimenopause
What changes in the body in the 40s, and what a targeted practice can and cannot do.
Affordable coaching: $10 classes, first one free, no contract
A small studio case against expensive memberships.
A Québec City studio teaching women worldwide, in two languages
Running live bilingual classes across time zones from Québec.
Training for the body at 80, not just the beach at 40
Balance, coordination, getting up off the floor, joint mobility. What movement can and cannot change about how women age.
What a Québec studio learned from a Greek luxury-hotel residency
Alexandra ran the 2026 wellness program at Odera Tinos (Autograph Collection). What luxury hospitality buys that every studio can teach.
The cortisol conversation, minus the hype
“Cortisol balancing” is a marketing claim, not a workout benefit. Evidence-based movement for high-stress days: gentle Pilates, breath, recovery.
Alexandra Papavramidi Julien, founder of LOVJOY“For nearly 20 years, I created pixels for movies. Now I create movement that connects the body with the mind.”
Press kit
Everything a journalist needs, in one click. Photos may be used for editorial coverage of LOVJOY with credit to LOVJOY Pilates.
In the press
Request an interview
Alexandra is available in French and English, remote or in studio (Québec City). Typical response: under 24 hours.
Email press@lovjoy.comEmail press@lovjoy.compress@lovjoy.com
+1 367-608-0507
lovjoy.com · Québec City, Canada