Press & Media

About LOVJOY

LOVJOY is a women's health Pilates studio based in Québec City, with live online classes in French and English. Founded in September 2022 by Alexandra Papavramidi Julien, a certified Mat and Reformer instructor and registered naturotherapist (ANQ), LOVJOY specializes in pelvic floor health, postpartum recovery and perimenopause, with 500+ women trained since launch.

Alexandra in one line

Former VFX artist on Harry Potter, Game of Thrones and The Hobbit who rebuilt her life through Pilates after losing her son, then became a certified instructor. She now coaches women worldwide, in French and English, with insurance-eligible private sessions.

Key facts

The story angles

• The VFX artist who became a pelvic health coach: from Harry Potter and Game of Thrones sets to a Pilates mat in Québec City.
• Pilates as a lifeline: a $15 home DVD bought to help her son with cerebral palsy became the foundation of a practice that carried her through his loss and into a new career.
• The pelvic floor conversation nobody has: why 30-minute live classes in French and English are reaching women who never mentioned leaks to a doctor.
• Insurance-covered movement: how registered naturotherapy makes private Pilates claimable in Québec.
• Wellness without gatekeeping: live coaching from $10, first class free, no lock-in subscriptions.